As cryptocurrency and blockchain technology continue their way into the mainstream, one key industry that stands out for its adoption of blockchain technology is professional sports. Professional leagues and teams have been among the first employers to realize the potential use cases for Blockchain technology and its ability to create an unmatched fan experience. Within the last month alone, two of the largest sports leagues in the world, the UFC and the NBA, have launched various cryptocurrency initiatives designed to enhance the fan experience. And the path they have begun to walk could provide helpful guideposts for employers in all industries as they consider how to properly integrate crypto and blockchain in their businesses.
UFC and NBA Lead the Way
Mixed martial arts promotion Ultimate Fighting Championship (UFC) began paying its fighters’ bonuses in Bitcoin payments through a partnership with the UFC’s cryptocurrency partner Crypto.com. The bonuses are paid through a voting process where the fans chose the top three fights from a PPV called the “Fan Bonus of the Night” and began earlier this month at UFC 273.
Meanwhile, the NBA Playoffs are in full gear and many of the series have been very exciting. The playoffs are the NBA’s prime season and this year the NBA minted “Association” NFTs – unique digital assets recorded on the blockchain that indicate one’s ownership over the asset – that look like digital basketball cards for every player in the playoffs. What’s...
ANKARA — US President Donald Trump made a series of “false” and “uncorroborated” claims about the Iran conflict and his foreign policy record during a recent press conference, according to a fact ...