That’s according to a class action lawsuit, filed by Lori Macnaughton, challenging the company’s marketing of its “therapeutic-grade” essential oils. Young Living allegedly makes a variety of specific medicinal promises about its products, including relieving consumers’ anxiety, reducing stress, helping maintain energy, and treating depression symptoms.
Macnaughton argues the promises are not only deceiving, but are also violating multiple federal laws. She’s looking for other U.S. consumers who bought the essential oils labeled “therapeutic,” but didn’t experience any of the health-related benefits to join the class action lawsuit.
Young Living depends on its marketed “therapeutic-grade” labels to sell its products at a premium. Essential oil blends from Young Living will cost you $36, which is twice the price of similar products, according to the complaint.
Macnaughton asserts that the company is taking advantage of her and other health-conscious consumers who paid big bucks for the benefits, but received none. Consumers aren’t the only ones taking issue with the alleged false advertisements.
Young Living was also in the hot plate with the National Advertising Division (NAD), which monitors and reviews advertising and complaints about misleading ad campaigns. NAD challenged the company’s “truthfulness and accuracy of its health-related claims about the Products,” according to the class action...
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