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Friday, May 8, 2026

5 Trends for SMBs and Mid-market Businesses - Wolters Kluwer

Achieving sustained growth remains a challenge for businesses of all sizes. Headwinds remain strong due to rising inflation and supply chain disruptions caused by China's COVID lockdowns. And while the U.S. has been largely insulated from the economic impacts of Russia’s invasion of Ukraine, high gas and food prices persist in large part due to the war.

Still, small and mid-market businesses have reason to be cautiously optimistic. Consumer confidence remains buoyant, and demand for goods and services looks likely to continue. Meanwhile, revenue and employment growth for middle-market companies, in particular, remains historically high.

As we head into a new year, let’s look at five trends that small and mid-market businesses should plan for.

Gearing up for a recession

While a significant downturn is forecast for 2023, the labor market remains strong and consumer spend elevated — suggesting that any recession hitting the U.S. will be mild. But whatever transpires, businesses should prepare for what may lie ahead.

This starts with managing risk under your control and retaining a flexible cost structure and business model:

  • Proactively plan for a slowdown in sales and profits. Focus strategies on your biggest and most important customers, partners, and investors, and strengthen relationships with them. And while raising prices may be necessary, be transparent about these changes.
  • Review your supplier relationships. Consider renegotiating contracts and rates. You may also...


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