Can you imagine getting 39 million people to understand a critical issue – then act on it?
Most of us have a tough time getting just five people to listen, understand and respond to critical issues. Try getting a whole department or your entire company — which likely includes far fewer than 39 million people — and it seems insurmountable.
Yet, community and political leaders in the state of California rallied millions of residents to understand how critical drought conditions had become between 2012 and 2016. And they got residents to cut water use almost 30%.
This surprising success is a leadership lesson in training, engagement and teamwork nearly any HR pro — and leaders — can use to gain buy-in and hit goals, explains Donald Miller, StoryBrand CEO and author of Building a StoryBrand.
Of course, it wasn’t an easy task for Californians. Miller suggests these seven takeaways as steps for any leader who needs employees to absorb important information and act on critical issues:
Most people actually want to step up in critical situations. But they often can’t because they don’t fully understand what’s going on. Sometimes, there’s a lack of transparency. Sometimes, there are a lot of unknowns surrounding the critical issue.
So rather than start by explaining a complex issue, first frame employees – not yourself or the company – as the heroes in the story. For instance, “You’ll be the first to recognize when X reaches a critical...
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