A TikTok trend called carrotmaxxing is encouraging people to drink large daily quantities of carrot juice in hopes of achieving a sun-kissed tan and clearer skin. As highlighted by LADbible, the trend falls under the broader looksmaxxing category, an online self-improvement movement focused on maximizing physical appearance. Doctors are now pushing back on the claims driving it.

There are currently over 18,000 videos on TikTok under the hashtag #carrotjuice, with many users claiming carrots act as a natural retinol. One viral clip shows a person drinking an entire large blender jug of carrot juice, with the individual noting it took an hour and 10 minutes to finish. Amid other viral moments dividing the internet, carrotmaxxing has drawn attention for promising a tan without the skin cancer risk, despite a lack of scientific support.

Dr. Susie Gawler, Clinical Lead for Acne and Skin at Boots Online Doctor, has debunked the trend’s core claim. She explained that carrots do not contain retinol, which is the active form of vitamin A used in dermatology treatments and cosmetics. Instead, carrots contain beta-carotene, which the body converts into vitamin A at a rate that varies significantly from person to person.

Carrotmaxxing can turn your skin orange and put you in the hospital

Dr. Gawler added that she would not expect even heavy carrot juice consumers to reliably achieve results comparable to cosmetic retinoids in terms of skin texture or cell turnover. Overconsumption...

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