(CNN Business) – Instagram is testing new ways to verify its youngest users’ ages, including by using artificial intelligence that analyzes a photo and estimates how old the user is.
Meta-owned Instagram said in a blog post on Thursday that AI is one of three new methods it’s testing to verify users’ ages on the photo-sharing site. Users will be required to use one of the options to verify their age if they edit their birth date on Instagram from under age 18 to over 18. Instagram is testing these options first with its users in the United States. It already requires users to state their age when they start using the service, and employs AI in other ways to determine if users are kids or adults.
The move is part of an ongoing push to make sure the photo-sharing app’s youngest users see content that is age-appropriate. It comes less than a year after disclosures from a Facebook whistleblower raised concerns about the platform’s impact on younger users. Last year, Instagram came under fire when documents leaked by the whistleblower, Frances Haugen, showed it was aware of how the social media site can damage mental health and body image, particularly among teenage girls.
The technology comes from a London-based company called Yoti. An animated video that Instagram posted to its blog gives a sense for how Yoti’s AI age-estimation works: A user is directed to take a video selfie on their smartphone (Yoti said this step serves as a way to make sure a real person is in the...
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