SAN JOSE, Calif. and NEW YORK, NY — November 23, 2021 — Adobe (Nasdaq:ADBE) and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of their partnership to reimagine fan engagement and continue to bring America’s favorite pastime to the next generation of fans – powered across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Sign.
The partnership will empower MLB to bring new personalized, seamless experiences to its millions of fans. Fans will feel a part of the ballpark atmosphere from wherever they enjoy baseball – be it at home, on the go, or at the park itself. The league and its Clubs will be able to collaborate more seamlessly with advanced tools for signing contracts, sharing creative assets and engaging directly with their fans.
New, fan-friendly features can include personalized promotions and notifications tailored to individual fans – at the ballpark potentially highlighting which entrances will offer the fastest journey to their seats, VIP parking promotions or discounts on grab-and-go concessions. Fans who live outside their favorite team’s locale will also be able to receive alerts when their favorite club or player is in town or get free trials for MLB.TV so they can watch games from the comfort of their couch or on the go.
MLB will be able to drive greater efficiency and fully digitize workflows that require an individual’s consent, approval or signature, such as player agreements...
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