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Saturday, April 25, 2026

Advertising boss offers 'handsome' reward for Crooked House ... - Birmingham Live

An advertising executive has offered to 'handsomely pay' any 'whistleblowers' after the Crooked House was demolished 'without permission'. The loss of the landmark building located off Himley Road, in Dudley, has attracted anger in the local community and further afield.

The building was ravaged by a fire on Saturday evening, August 5, and it was reduced to rubble less than 48 hours on Monday afternoon, August 7. The Crooked House, which became famously lopsided as a result of quarry work nearby, had stood at the site for 258 years.

South Staffordshire Council said the building was demolished 'without permission', while Staffordshire Police is reportedly due to interview the new owners, said to be ATE Farms Ltd. The force is also investigating the circumstances of the blaze alongside fire investigators.

READ MORE: Crooked House buyers named as new owners 'due to face police questioning'

Among those voicing concern over the loss of The Crooked House is 63-year-old marketing executive Trevor Beattie, originally from Birmingham. Mr Beattie is considered one of the leading figures in advertising in Britain, and was the mastermind behind the "fcuk" campaign for French Connection.

Taking to Twitter, Mr Beattie posted: "Crooked House scandal: I will pay any whistleblower. HANDSOMELY. #CrookedHouse"

He also tweeted of the Crooked House: "1765-2007: cigarettes lit, smoked and discarded in the bar. It doesn’t burn down. 1939-1945: Luftwaffe rains incendiary bombs on the West...



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