Dutch homeowners trying to cut energy costs and make their homes cleaner are running into aggressive sales tactics.

The Netherlands' homeowners association Vereniging Eigen Huis said shoppers looking into products like heat pumps and home batteries are increasingly reporting sales experiences defined by pressure, confusion, and misleading claims rather than clear advice.

What's happening?

After receiving more complaints, Vereniging Eigen Huis is warning that homeowners trying to make their properties more sustainable are increasingly encountering questionable sales behavior. Many of the reports involved upgrades such as heat pumps and home batteries, according to NL Times.

People who contacted Vereniging Eigen Huis said they were rushed into choices without enough information to properly assess the offer.

The association said some quotes were too vague to compare, while other companies pushed for immediate signatures or asked for large payments upfront.

Vereniging Eigen Huis also said some firms pretended to be linked to government bodies or energy providers, a tactic that can leave homeowners unsure whether they are dealing with a legitimate adviser or a company focused on closing a sale quickly.

To gather more examples, Vereniging Eigen Huis plans to launch a reporting platform and use it to get a better sense of how widespread the problem may be.

Why does it matter?

Heat pumps and home batteries can be major purchases. For many households, these systems are meant to...

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