Summary: A new study warns of “AIPasta,” a strategy that uses generative AI to craft many slightly different versions of false claims to mimic widespread public belief. Unlike traditional CopyPasta, which repeats the same message verbatim, AIPasta increased perceptions of consensus, especially among politically predisposed groups.

In experiments, AIPasta raised belief in election and pandemic conspiracies among Republicans more effectively than CopyPasta. Researchers caution that AIPasta evades detection and may be harder to moderate on social media platforms.

Key Facts:

• New Threat: AIPasta combines AI and CopyPasta to spread varied, persuasive falsehoods.
• Consensus Illusion: AIPasta made false claims appear more widely believed than CopyPasta.
• Harder to Detect: AIPasta text evaded AI detection tools, unlike traditional CopyPasta.

Source: PNAS Nexus

Brace yourself for a new source of online disinformation: AIPasta.

Research has demonstrated that generative AI can produce persuasive content. Meanwhile, so-called CopyPasta campaigns take advantage of the “repetitive truth” effect by repeating the exact same text over and over until it seems more likely to be true by those who encounter it many times.

Saloni Dash and colleagues explore how these two strategies can be combined into what the authors term “AIPasta.”

In AIPasta campaigns, AI can be used to produce many slightly different versions of the same message, giving the public the impression that the message is...

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