For Immediate Release:
Contact:
Robin Goist 202-483-7382
San Francisco – At Allbirds’ first-ever annual meeting this Friday, PETA—which recently purchased stock in the company—will call out the retailer for duping shoppers into believing the sheep it uses for wool live “the good life,” despite being subjected to industry-standard practices such as mutilation, castration, and eventual slaughter. The group is urging the wool-focused shoe purveyor to stop making false “humane” claims about its products and end its sourcing of cruelly obtained and ecologically destructive wool.
“Every pair of Allbirds sneakers represents misery and death for gentle sheep, yet the company is misleading customers with bogus claims,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Allbirds to run from humane- and green-washing its products by taking a page out of the vegan fashion playbook.”
PETA U.S. and international PETA entities have documented cruelty to sheep while visiting 117 wool operations worldwide, revealed in 14 exposés. Even on “sustainable” and “responsible” farms, workers beat, stomped on, cut open the skin of, and slit the throats of conscious, struggling sheep. By switching to sustainable vegan materials, such as the eucalyptus tree fiber that it’s already using, Allbirds could save lives and make good on its promises to fight the climate catastrophe.
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