A July 14 Facebook post (direct link, archive link) claims one of the world’s biggest companies made billions of dollars in a single day.
“On Tuesday alone, Amazon raked in more than $6.4 BILLION in profits,” reads the post.
It was shared more than 10,000 times in four days. Other versions of the claim were shared thousands of additional times.
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Various outlets reported the company made $6.4 billion in sales, not profit, on the first day of Amazon Prime Day on July 11. Though the company’s net profit figures are not yet publicly available for that time period, its quarterly results over time show profit is a small fraction of total sales.
Amazon Prime Day is an annual two-day event that offers deals to members.
Consumers spent $6.4 billion on the first day of the event on July 11, according to data from Adobe Analytics reported by outlets including USA TODAY and Reuters. Amazon referred USA TODAY to its news release that announced July 11 was the single largest sales day in company history. It did not specify how much money Amazon made in sales or profits that day.
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