American Express Co. is joining the small but growing number of companies choosing to post salary ranges with job listings across the US, even where doing so isn’t required by law.

The credit-card giant has pay included in postings for positions in New York City, ahead of a requirement that goes into effect Tuesday for all companies with four or more employees. Legislatures in California, Washington and New York have passed new rules that would require inclusion of a reasonable pay range with help-wanted ads in those states. A law in Colorado, which set the precedent, took effect last year.

“Although the law is only applicable within New York City, we have extended this same level of transparency across the US to ensure a consistent experience for job seekers interested in finding their place on our team,” the company said in an e-mailed statement.

Wage transparency is seen as being particularly important for women, who are often paid less and could benefit from information that helps them negotiate higher salaries. The pay gap for women has been stalled for more than a decade, with female employees making about 83% of what their male counterparts earn, according to US Census figures. Pay disclosure still isn’t required in most states.

A sampling of New York City job postings shows an American Express marketing analyst posting with a salary range of $55,000 to $105,000 a year, along with a listing for a senior executive assistant at $38.45 to $57.70 an hour. American...

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