Food regulator FSSAI on Wednesday said that Amway India, Emami, Bonn Biscuits and three other companies have withdrawn misleading ‘100 per cent’ claims from their product labelling and advertisements, following its enforcement actions against these firms.
In a social media post, the Food Safety and Standards Authority of India (FSSAI) informed that it has initiated action against food business operators (FBOs) to discontinue the use of the term “100 percent” on labels, packaging & promotional or advertising materials.
Following FSSAI’s intervention, five FBOs have taken corrective action & withdrawn “100 percent” claims from their products and advertisements.
In the case of Bonn Biscuits Pvt Ltd, the FSSAI said that the company was using a “100 percent” claim in the advertisement for Bonn Cummin Flavour Jeera Bite Biscuits, 76 gm. Now, the company has removed the “100 percent” claim from the website.
On Emami Ltd, the FSSAI said that the company was using a 100 per cent claim for its product Zhandu Honey. Emami has complied with the FSSAI advisory and took corrective action with respect to the claim, it added.
Apis India has also removed similar claims from its honey products.
In the case of Amway India Enterprises Pvt Ltd, the FSSAI said that the company was using the “100 percent Pure Coconut Oil” claim in one of its products.
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