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Friday, April 11, 2025

Apple faces backlash over alleged false claims on AI, lawsuit filed: Report - Business Standard

Apple has reportedly been accused of false advertising over delays in rolling out Apple Intelligence and advanced Siri capabilities. According to a TechCrunch report, a lawsuit filed in a U.S. District Court in San Jose seeks class-action status and damages for consumers who purchased iPhones based on Apple’s AI claims.

The complaint reportedly stated that Apple's marketing led consumers to believe certain AI features would be available at launch. However, the promised capabilities were either missing or significantly limited.

"Contrary to Defendant’s claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented," stated the lawsuit.

Apple Intelligence was unavailable at the launch of the iPhone 16 series, with the company beginning its rollout via the iOS 18.1 update in October. The AI-powered features still remain limited to select regions, with plans to expand availability, including in India, starting next month.

Earlier this month, Bloomberg reported that Apple is also facing delays in developing an AI-powered version of its digital assistant, Siri. It said that the advanced Siri capabilities including personalised responses and...



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