When Apple launched the Apple Watch Series 9, SE, and the Ultra 2, it claimed that the devices were "carbon neutral." The company appears to be facing a lawsuit from consumers who state that its claims are false and misleading. The lawsuit has been filed in the United States District Court for the Northern District of California, and it argues that the iPhone maker misinterpreted the environmental impact of the Apple Watch models.
Reuters reports that consumers are filing a lawsuit against Apple, claiming that its latest wearables are not carbon neutral and that it is misleading users of the environmental impact by relying on carbon offset projects that do not reduce the carbon footprint. The consumers pointed out that they would not have bought one of these three Apple Watch models or paid less if they had known the scenario.
The complaint against Apple revolves around two main offset projects that Apple uses to bolster its carbon-neutral efforts, including Kenya's Chyulu Hills Project and China's Guinan Project. The lawsuit claims that both projects fail to meet the criteria for further carbon reduction because the land was already forested before Apple came in.
In both cases, the carbon reductions would have occurred regardless of Apple's involvement or the projects' existence. Because Apple's carbon neutrality claims are predicated on the efficacy and legitimacy of these...
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