This time of year, I spend a lot of my time working on Super Bowl-related advertising. So, it seems like a perfect time to blog about football.
Is it misleading for the New York Giants and the New York Jets to have "New York" in their team names when they actually play in MetLife Stadium, which is located in East Rutherford, New Jersey? And is it misleading for MetLife Stadium to use a New York City skyline image in its logo? Those were some of the key issues in a recent false advertising lawsuit in federal court in New York (yes, actually in New York).
The Giants have played in New Jersey since 1976 and the Jets have played there since 1984. Notwithstanding this, two consumers -- both New York City residents, by the way -- sued the NFL, the Giants and the Jets, and MetLife Stadium, alleging false advertising and other claims, on the grounds that that they didn't realize that the teams played across the river in New Jersey and that MetLife Stadium was, in fact, located in New Jersey. The plaintiffs also asserted additional false advertising claims related to statements that appeared on the stadium's website, including that it is "the number one stadium in the world," that it "hosts the World's Biggest Events, on the World's Biggest Stage," that it "sets the standard for venue excellence," that the stadium is under 20 minutes from New York City, and that the stadium is accessible to Penn Station.
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