An AriZona tea class action lawsuit accuses the company of marketing its teas and fruit juice cocktails as natural, even though the drinks contain synthetic ingredients.
Plaintiffs David Ford and Ivette Archila claim AriZona labels its teas “100% Natural” and its fruit juice cocktails “All Natural,” representations they say are false because the products contain synthetic additives, such as citric acid, ascorbic acid, high fructose corn syrup (HFCS) and ester gum.
“This is a false advertising case about beverages labeled and sold as ‘natural’ despite containing synthetic ingredients,” the complaint says.
Ford and Archila argue AriZona commands a price premium by marketing the drinks as natural, since consumers value them as safer and healthier. They contend they paid more than they otherwise would have and would not have bought the products had they known the claims were misleading.
The plaintiffs also argue the labeling is deceptive because shoppers cannot tell from the ingredient list alone whether an additive is synthetic, and say a reasonable consumer should not have to scour the back label to check the...
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