The Advertising Standards Council Of India (ASCI) announced guidelines for all virtual digital assets (VDA)-related marketing on Wednesday in an effort to crackdown on dangerous crypto ads in India. The recommendations will be effective on or after April 1.
ASCI Issues Crypto Ad Guidelines on Wednesday in an effort to crack down on dangerous crypto ads in India. The recommendations will be effective on or after April 1.
According to the advertising watchdog, no advertisement for crypto/digital asset products or exchanges may feature a kid, or someone who appears to be minor, directly engaging with or talking about the product.
The ASCI stated that “celebrities or significant persons that participate in crypto/NFT marketing must take great care to ensure that they have done their due diligence about the assertions and claims made in the campaign, so as not to mislead customers.”
Even while the Indian government works on a framework for virtual digital assets (VDA), sometimes known as crypto or NFT products, advertising for these items has been quite aggressive on TV, radio, and internet media in recent months.
Several of these commercials, according to the ASCI, fail to fully explain the risks connected with such items. Because this is a new and still-emerging manner of investing, it is necessary to provide special instructions when advertising virtual digital assets and services.
As a result, customers...
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