AT&T senior discount class action lawsuit overview:

• Who: AT&T is suing T-Mobile for false advertising.
• Why: AT&T says T-Mobile ran an advertising claim that said AT&T bans senior discounts, when it says it does not.
• Where: The lawsuit was filed in a Texas federal court.

T-Mobile ran an advertising campaign in which it lied to consumers, telling them its rival AT&T did not offer discounts to seniors, a new lawsuit alleges.

In a lawsuit filed by AT&T against T-Mobile USA Sept. 6 in a Texas federal court, AT&T accuses T-Mobile of false advertising under the Lanham Act.

According to the lawsuit, T-Mobile recently ran a new advertising campaign that was intentionally designed to deceive senior citizens.

In it, T-Mobile claims that AT&T “bans senior discounts,” the lawsuit states. T-Mobile allegedly states that Verizon Wireless and AT&T don’t give discounts to seniors outside of Florida. It says that means that 92% of seniors in the country “can’t get a wireless discount from Verizon or AT&T,” the lawsuit states.

“Each one of these claims is literally false,” AT&T says.

“AT&T does not ‘ban’ senior discounts in any way, shape or form. To the contrary, AT&T offers discounts to senior citizens on their wireless service. For example, through AARP, AT&T offers millions of seniors across every state discounts on monthly service charges and activation fees.”

T-Mobile’s campaign hurts AT&T and consumers, lawsuit states

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