Experts provide insights on how to roll out effective tools to track office attendance, employee productivity
Earlier this year, AT&T called employees back to the office five days a week and rolled out a “presence reporting” system to track attendance.
But the system, designed to identify “freeloaders,” quickly became a source of frustration for workers due to its inaccuracies and intrusive nature.
AT&T’s chief marketing officer, Kellyn Kenny, admitted the system was “driving people to the brink of frustration” and “creating distrust,” according to Business Insider.
As a result, the company is now scaling back its use of the technology and shifting toward broader behavioural data analysis rather than individual tracking.
So, what can HR learn from AT&T’s situation? We talked to the expert for insights on how to successfully roll out employee monitoring tools
AT&T’s presence reporting system tracked badge swipes, laptop connections, and cellphone data to monitor office attendance. But employees reported frequent errors, such as missed hours when stepping out for lunch or incorrect averages when working on weekends.
Employers have a right to expect employees to work to earn their salary, says Nesterina Proskurnina, founder of WorkTime – and some people aren’t as productive as they could be or lack self-awareness.
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