- Across all Aviva brands including Direct Line, more than 18,400 suspect claims worth 233m were uncovered in 2025 - or 638,000 of fraud detected every day
- This is the first year Aviva has reported combined fraud figures including Direct Line brands
- Ghost broking rose 7%, part of more than 105,000 fraudulent insurance applications stopped by Aviva
- Fraudsters increasingly using AI generated images and documents
- 37 years of custodial and suspended sentences were secured in 2025 for the most serious fraud offences across Aviva, including Direct Line brands
Aviva detected a record level of claims fraud in 2025, with more than 18,400 suspect claims identified across its brands, including Direct Line[1].
The headline figures, which for the first time include Direct Line brands[2], show suspected claims fraud worth 233m was detected in 2025 – equivalent to more than 638,000 of fraud detected every day. This underlines the size of the issue and the increasing sophistication of fraudulent activity. More than 37 years of custodial and suspended sentences were secured for the most serious offences.
Aviva’s continued investment in data, analytics and specialist investigation teams is helping to detect more advanced fraud earlier – protecting honest customers and helping keep premiums fair.
The following analysis relates to Aviva’s UK general insurance business only, excluding Direct Line brands[3].
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