A new class action lawsuit alleges Babbel GmbH misleadingly advertises “limited-time” discounts to Washington consumers through deceptive commercial emails.
Plaintiff Deborah Cerkezoglu claims Babbel spams consumers with messages that suggest deals are about to expire when the promotions are actually extended or improved shortly after the supposed deadline.
Cerkezoglu argues the company uses high-pressure tactics to convince consumers they are receiving a rare bargain that will soon disappear.
According to Babble’s class action, the language learning platform repeatedly tells consumers that substantial discounts, such as 65% off a lifetime subscription, are ending soon, only to keep those prices available for several days past the cutoff date.
The complaint alleges these emails violate state regulations regarding commercial electronic mail by including misleading subject lines.
Cerkezoglu argues the company’s pricing strategy is “patently deceptive” and designed to mislead customers. She seeks to represent a class of Washington consumers who received these commercial emails and were subjected to the company’s “limited-time” marketing claims.
This class action lawsuit...
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