ALPHARETTA, Ga.--(BUSINESS WIRE)--Bakkt Holdings, Inc. (NYSE: BKKT), a trusted digital asset platform that enables consumers to buy, sell, send and spend a range of digital assets, announced that it is offering users and partners the ability to buy, sell, and hold ether (ETH), the cryptocurrency of the Ethereum network, starting soon. Users can also send Ethereum to family and friends directly through the Bakkt App. With the addition of Ethereum to its existing capabilities with bitcoin, Bakkt will offer users the ability to access two cryptocurrencies representing more than half of the total market value of all cryptocurrencies1.
“At Bakkt, providing flexible opportunities for users to enjoy their digital assets is a top consideration, and adding Ethereum brings a popular and growing cryptocurrency to our roster”
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Bakkt’s addition of Ethereum comes at a time of growing interest and adoption of cryptocurrencies. In its “U.S. Consumer Crypto Survey”2, Bakkt found nearly half of respondents had bought some form of cryptocurrency within the last year, underscoring the growing popularity of cryptocurrency. Many non-adopters also expressed interest in adopting the asset class before year end.
Now, in addition to bitcoin, partners can integrate with the Bakkt platform to enable their users to buy, sell and send Ethereum. Institutional clients can also choose the Bakkt Warehouse for custody of ether.
“At Bakkt, providing flexible opportunities for users to enjoy their...
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