A new class action lawsuit accuses pharmaceutical giant Bayer Corporation of falsely advertising its One A Day Men’s Pre-Conception Health Multivitamin as supporting healthy sperm.
Plaintiff Jie Chen claims Bayer prints the phrase “supports healthy sperm” on every bottle and package, conveying to consumers that the product improves their chances of conception and sperm health and vitality.
The Bayer class action lawsuit alleges this claim is false, citing a ruling by the National Advertising Division (NAD) of the Better Business Bureau, which found that ingredient testing in the record did not support the challenged claims.
The NAD recommended that Bayer discontinue or modify its claims to avoid conveying the unsupported message that the product improves men’s chances of conception or sperm health and viability.
Chen purchased a bottle from Amazon in June 2024 for $15 while in New York, relying on Bayer’s representation that the product supported healthy sperm.
The complaint further alleges Bayer charges a price premium for the product based on this claim — $0.50 per pill, compared to just $0.09 per pill for the company’s standard One A Day Men’s Multivitamin.
Chen...
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