Milwaukee, Wis. – Nearly 80% of United States shoppers would rather buy an American-made product over an imported one if given the choice, according to a Consumer Reports survey. These buyers believe that shopping “Made in America” helps conserve American manufacturing jobs, and many said they would be willing to pay extra for an American-made product.

Identifying American-made products is easier said than done. What do terms like “Made in the USA” and “Made in America” actually mean? And how can you know what products are made where?

How to identify American-made Products

• Get a basic understanding of the FTC’s regulations. The FTC Made in the USA standard is rather complex, but a few key points can help you determine if a product was made in the United States or not. U.S. content must be disclosed for wool, fur, and textile products, as well as automobiles. Outside of those products, manufacturers and marketers decide whether to make claims about how American their product really is. While FTC regulations apply to all claims made, they do not pre-approve advertising or labeling claims. This means a company could make false claims, and, if no one reports them, they may not get caught.
  
• Know your claim types. The FTC designates claims in a few different ways. There are express claims like when a product directly says, “Made in USA,” and there are implied claims (i.e., “Our product is of true American quality.”) In either case, these claims must be truthful and...

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