The FTC won’t tolerate companies that deceive consumers, including small business owners, with false claims about how they employ artificial intelligence to make their products and services better.
In a new enforcement action, Christopher Mufarrige, the Director of the FTC’s Bureau of Consumer Protection, said, “Companies that market AI-related tools with false promises of unrealistic investment returns and guaranteed refunds harm hardworking small business owners and undermine legitimate business’s adoption of AI.
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