Ocean and beach plastic packaging and products are among the terms being called out as greenwash by environmental campaign group Changing Markets Foundation.
Brands including IKEA, Coca-Cola, Unilever and Kim Kardashian’s clothing company SKIMS as well as retailers such as TESCO and LIDL are among those exposed as the organization expands its successful www.Greenwash.com website to include plastics as well as fashion.
The Foundation’s research has revealed a slew of product examples, initiatives, and global adverts by retailers and producers which obscure the real impact of plastic on consumers.
Coca-Cola has spent millions of pounds in advertising telling consumers that some of its bottles are made out of 25% marine plastic while failing to mention that it is the world’s biggest plastic polluter[1].
Consumers are being encouraged to buy Procter & Gamble’s Head and Shoulders shampoo because it is made out of ‘beach plastic’ but the bottle is dyed blue meaning it cannot be recycled further.
Unilever has replaced recyclable PET bottles of washing liquid with pouches as part of its eco refill push. But unlike PET bottles the pouches are unrecyclable and only contain two refills, Changing Markets Foundation found.
Tesco is touting new and improved ‘recyclable’ flexible plastic packaging on its products but only if consumers bring it back to larger stores, and even then it is unlikely to be recycled. Changing Markets recently launched its report ...
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