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Tuesday, April 21, 2026

Brita water filter company accused of false advertising - Los Angeles Times

A lawsuit filed against the maker of some of the nation’s most popular water filtration systems has accused the Brita company of falsely advertising that its products remove or reduce hazardous contaminants from tap water.

The proposed class-action lawsuit, which was filed Wednesday in Los Angeles County Superior Court, claims that deceptive advertising has led customers to falsely believe that Brita products filter such contaminants as arsenic, nitrate, hexavalent chromium and certain PFAS, or “forever chemicals,” from tap water.

Brita is owned by Clorox Co., which is headquartered in Oakland. Clorox released a statement Wednesday saying it was still reviewing the complaint, but looked forward to “defending ourselves vigorously.”

“Brita takes the transparency of the variety of water filtration options we offer seriously,” the statement said. “Our products include a standard filtration option that improves taste and odor of tap water and is certified to reduce identified contaminants as communicated. For those consumers looking for water filters certified to reduce PFOS or PFOA, the Brita Elite pour-through and Brita Hub are both certified to reduce PFOS/PFOA, as well as lead and other identified contaminants.”

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The lawsuit was filed by Los Angeles County resident Nicholas Brown, who is currently the sole plaintiff. Brown purchased a Brita water pitcher and standard filter for about $15 in 2022 after reading the product label and believing the device would...



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