No, but it can make things worse.
If Ravi Parakkat wants to promote Takeout 25 via his boxed water product, WaterBox, that is entirely up to him, as well as for the consumers who choose to pay 99 cents for a 16.9 fluid ounce box of water.
But Mr. Parakkat, the executive director of Takeout 25 and WaterBox, cannot flagrantly misrepresent this boxed water product with multiple false claims. According to the Wednesday Journal article, ‘Takeout 25 launches boxed water: A bargain at 99 cents’ (Stacey Sheridan, March 17), the accompanying YouTube promo, and print on the boxed water carton itself, Mr. Parakkat makes three explicitly false claims; 1) renewable paper materials, 2) 100% recyclable materials, and 3) sustainability. Let’s take a closer look at these claims.
1. Renewable paper material: According to the WaterBox manufacturer’s (Emersa) website at www.waterboxllc.com, the box material is composed of paperboard (90%), polymers (6%) and aluminum (4%). None of these materials are supported by independent verification that they use recycled content or recycled materials. Also, the paperboard has not been certified as recycled content material by the Forest Stewardship Council or Sustainable Forestry Initiative, as it is not labeled as such directly on the box.
2. 100% recyclable materials: As previously noted, the carton’s paperboard is integrated with polymers and aluminum. As the process to disassemble the box to enable the recycling of any of these three materials is...
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