A new bill in New York is targeting the industry’s lack of environmental and labor regulations, aiming to put an end to years of customer deception.
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Excessive waste, child labor, stolen designs, and unsafe working conditions are nearly as publicized as fast fashion’s collaborations with celebrities like Meghan Fox, Cardi B, and Megan Thee Stallion.
The industry’s lack of regulations — or blatant disregard for existing ones — seems to be an open secret. Yet brands, and some shoppers, are willing to ignore the hefty environmental and ethical price tags that inevitably accompany such cheap clothing. And when the standard price of pants has dropped from $200 to $25 — many times, even lower — it’s all that much easier to turn a blind eye.
Revelations about the fashion industry have caused some people to shop more consciously, encouraging consumers to purchase goods from sustainable brands or buy less in general. But fast fashion caters to demographics that many retailers don’t: Industry giants Boohoo and Fashion Nova emerged from, and adapted to, fashion trends driven by social media, pulling in most of their profit from online sales and influencer collaborations.
Responsibility is scarce in the fast fashion industry, and new legislation in the U.S. is hoping to change that.
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