Want to get shoppers to try a new product? Start by giving them a free taste.
Product sampling is the gold standard of consumer packaged goods marketing.
From plastic cups in a grocery store holding free nibbles to elaborate folders holding vials filled with perfume, product samples hook consumers by giving them risk-free ways to try new items.
Samples hook retailers, too, because brands that commit to sampling their products show they’re hustling to move them, prompting retailers to give those products premium shelf space.
There’s a reason product sampling is so popular. Consider:
Sampling in the cannabis space, though? Not so easy. Legal barriers, age restrictions and public-consumption bans make it tricky. The COVID-19 pandemic only complicated matters.
But the cannabis industry is finding ways to make product sampling work in order to build a consumer base and introduce new products.
“The more sampling is done on the product, the better off everybody’s going to be. We need to make this industry look more like every...
President Lee Jae Myung called Tuesday for a firm government response to the spread of false information about eggs imported from Brazil. During a closed-door session of a Cabinet meeting at Cheon...