Celsius agreed to pay $7.8 million to resolve claims it falsely marketed its beverages as containing “no preservatives.” No proof of purchase is needed for class members to benefit from the settlement.
The settlement benefits consumers who purchased any Celsius beverage (aka Celsius Live Fit), Celsius Heat, Celsius BCAA+Energy, Celsius with Stevia, Celsius On-The-Go powdered drinks and/or Flo Fusion powdered drinks between Jan. 1, 2015, and Nov. 23, 2022.
Celsius sells fitness drinks aimed at providing energy, increasing metabolism and burning body fat. The brand offers a number of varieties including drinks made with stevia and drinks with additional branched-chain amino acids, or BCAAs.
According to a class action lawsuit, Celsius falsely advertised its beverages as containing “no preservatives.” In reality, Celsius beverages allegedly contain citric acid — a flavoring agent and preservative. Plaintiffs in the false advertising class action lawsuit claim they wouldn’t have purchased Celcius drinks or paid as much for the products if they knew the truth.
“Defendant knows that consumers are willing to pay more for natural, healthy products, and advertises the Product with the intention that consumers rely on the representations that the Product has ‘No Preservatives’ and no artificial flavors,” the Celsius class action lawsuit claims.
The false advertising class action sought compensation for this false advertising and reimbursement for purchases of mislabeled Celsuis...
Over the last year, beyond traditional healthcare and federal procurement matters, the government has pursued federal False Claims Act (FCA) investigations and enforcement across high-risk areas, i...