Experts explain why new trust-focused C-suite role could create more problems than it solves
Canadian organizations are facing a new era of risk and complexity, putting trust at the top of the agenda.
As a result, a survey of 1,000 UK business leaders found that 97 per cent believe a chief trust officer (CTrO) is “urgently needed” to address uncertainty and improve trust in data, technology, and governance.
The rise of AI (37 per cent), cross-border data regulations (34 per cent), and persistent cybersecurity threats (34 per cent) are the main external factors increasing this need, found Commvault.
Not necessarily. According to two Canadian academics and new research from Commvault, the real solution is much closer to home: HR must step up and lead trust-building efforts across the enterprise.
Christian Cook, professor of human resources at Mount Royal University, cautions against isolating trust in a single executive role. She argues that trust cannot be delegated or siloed to a single department or person – instead, it should be woven into every policy, behaviour, and leadership decision.
“I get worried about it getting isolated and perhaps even undervalued, which I think is the opposite of what they're intending to do here,” Cook says, adding that trust, if assigned to a single officer, could be seen as someone else’s problem, causing other leaders to disengage.
“When I think about trust and ethics and integrity, I feel like that's really something that should be...
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