A new class action lawsuit accuses L’Oreal of bombarding Washington consumers with marketing emails that contain false or misleading subject lines designed to pressure recipients into making purchases.
Plaintiff Sohyun Kim alleges L’Oreal, through its Lancome brand, violated Washington’s Commercial Electronic Mail Act and Consumer Protection Act by sending emails that falsely advertised “free” gifts and misrepresented when promotions would end.
The class action lawsuit claims these subject lines were crafted to create a false sense of urgency and mislead consumers before they even opened the emails.
Kim argues that many of Lancome’s marketing emails prominently promoted “free gifts” in their subject lines while failing to disclose that consumers had to spend a minimum amount, sometimes more than $100, to receive the items.
According to the complaint, the purchase requirements were disclosed only in the body of the email, not in the subject line, making the “free” claims deceptive.
Kim also claims Lancome repeatedly sent emails stating that promotions were ending “tonight,” were in their “final...
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