A new class action lawsuit alleges Keen deceptively advertises false discounts on products sold through its website.
Plaintiff Miguel Esparza filed the Keen class action lawsuit on Aug. 10 in California Superior Court, Los Angeles County, alleging violations of California’s False Advertising Law and Consumers Legal Remedies Act.
According to the class action lawsuit, Keen advertises fictitious regular prices and corresponding false discounts on products sold through its website. This practice allows Keen to fabricate a fake “reference price” and present the actual price as “discounted” when it is not, Esparza alleges.
The result is a sham price disparity that is illegal under California law, the class action lawsuit says.
Esparza claims he purchased a pair of boots from Keen’s website for a “discounted” price that Keen contrasted with a higher reference price via a “strike-through.”
However, the reference price was not the “prevailing market price” in the 90 days preceding the purchase, nor did the advertisement clearly state the date when the reference price was the prevailing market price, he alleges.
Esparza argues Keen’s pricing and advertising practices are patently deceptive and are intended to mislead...
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