A new class action lawsuit alleges Ulta sends emails with misleading subject lines to consumers to entice them into opening the emails and making purchases.
Lead plaintiff Veronica Repperger and three others claim Ulta’s emails falsely represent offers as “free gifts” without disclosing required conditions, such as minimum purchase amounts.
“Upon opening the email, the body reveals that the ‘free’ gifts require qualifying purchases,” the Ulta class action lawsuit says.
The plaintiffs argue the subject lines of Ulta’s emails are misleading since they omit material conditions and lead reasonable consumers to believe the gifts are truly free without having to make a minimum purchase.
Repperger and the other plaintiffs argue Ulta’s emails violate Federal Trade Commission guidelines that state the term “free” indicates that the recipient pays nothing for the item and no more than the regular price for any required purchase.
“Defendant’s Free Gift Emails ‘free gift’ offers are not free but contingent on purchases, and these conditions are not disclosed ‘at the outset’ as required,” the Ulta class action lawsuit says.
The...
An appellate court has shut the door on reviewing the constitutionality of the qui tam provisions of the False Claims Act (FCA), although two other appellate courts are reviewing this issue, with ...