A new class action lawsuit accuses Vineyard Vines of sending emails with misleading subject lines designed to entice customers to make purchases.
Plaintiff Angee Harrington claims Vineyard Vines sends emails with subject lines that falsely advertise limited-time sales, leading customers to believe they must act quickly to secure a good deal. The company then sends follow-up emails announcing that the sale has been “extended,” which Harrington says was always part of the plan.
Harrington also alleges Vineyard Vines sends emails with subject lines that misrepresent the terms of a promotion. For example, an email with the subject line “30% Off *Everything* + FREE Shipping” leads consumers to believe that all products are available at a 30% discount with free shipping, but the promotion actually requires a minimum order of $150 or more.
Harrington argues Vineyard Vines’ emails violate the Washington Consumer Electronic Mail Act (CEMA), which prohibits sending commercial emails with false or misleading information in the subject line. A violation of CEMA is a per se violation of the state’s Consumer Protection Act (CPA), she says.
Harrington filed the...
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