*This content was translated by AI.
While Kim Se-won, CEO of the horizontal and vertical research institute, is on trial after being arrested and prosecuted for spreading false information about actor Kim Soo-hyun, Kim's agency Gold Medalist has won a lawsuit regarding a claim for the return of contract fees totaling over 570 million won. As this is the first court ruling in legal disputes between Kim Soo-hyun and advertisers, it is expected to provide momentum for his future comeback activities.
According to StarNews' investigation on the 27th, the 13th Civil Division of Seoul Eastern District Court rejected the plaintiff's claim in a lawsuit filed by Swiss watch brand Mido against Gold Medalist seeking the return of contract fees exceeding 570 million won.
Previously, Mido signed an advertising model contract with Kim Soo-hyun in 2020 and renewed it annually. In November 2024, Mido paid a contract fee of 900 million won and extended the contract for one year. However, after scandals surrounding Kim Soo-hyun emerged, Mido terminated the contract and filed a lawsuit demanding the return of the contract fee corresponding to the remaining contract period.
Mido argued, "Since the model's commercial value was damaged leading to contract termination, a proportional return of the contract fee is required." In contrast, Gold Medalist countered, "The controversy stems from fabricated false disclosures by third parties, not any fault attributable to the model himself."
The court...
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