At Tesla, Elon Musk helped kick-start an electric vehicle revolution that will meaningfully cut greenhouse gas emissions. Now, as Twitter’s CEO, he’s overseeing one of the world’s most popular social media platforms that’s rife with climate change misinformation.
And it appears to be getting worse.
Since Musk’s purchase of Twitter two months ago, some prominent climate deniers have returned to the platform after being banned for pushing misinformation about the Covid-19 pandemic. There also are signs that scientists have left Twitter after their posts depicting global warming research were swarmed by critics.
Among the changes potentially driven by Musk’s effort to tear down barriers that once prohibited figures like former President Donald Trump from spreading election lies are a rise in the popularity of tweets that claim climate change is a scam. Some recent posts have earned 40,000 likes.
Marc Morano, who runs a blog that routinely attacks climate science, said that since Musk bought Twitter the appearance of his name in climate search results “appear to be juiced by the new algorithms.”
“My Twitter account and many others opposing the ‘consensus’ climate view have all increased visibility dramatically since Musk took over Twitter,” he said in an interview. “Whatever Musk is altering, I hope he keeps it up.”
Indeed, the number of tweets rejecting climate science have never been higher than in 2022, according to research by the University of London conducted on behalf...
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