Recently, the UK's competition and mergers regulatory body, known as the CMA, made headlines by blocking the proposed acquisition of Activision Blizzard by Microsoft. This acquisition was seen as an opportunity for Microsoft to strengthen its position in the console market, where it currently trails behind competitors. As the gaming industry increasingly shifts towards mobile games and services dominated by companies like Apple, Google, and Tencent, Microsoft aimed to secure a stronger foothold through the acquisition. However, Sony managed to raise concerns about the deal, citing fears that Microsoft might block popular games like Call of Duty on PlayStation, despite contractual obligations stating otherwise. Sony's efforts had a significant impact on questioning the acquisition, particularly in key markets such as the UK.
The CMA has gained something of a reputation for being out of touch and uninformed when it comes to technology deals, having faced criticism in the past for making overreaching claims against companies like Apple. Recently, the CMA faced scrutiny from the European Commission and the UK government for its choice to block Microsoft's deal with Activision, citing concerns about potential harm to the "cloud gaming market," which, by most measures, is still in its infancy. Now, another interesting aspect of this situation has come to light.
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