The regulator’s statement follows a controversy involving packaged food maker, Mondelez India, which sells Bournvita in India, and Revant Himatsingka, a social media influencer, over a video questioning the health benefits of the powdered drink with high sugar content.
New Delhi: The Food Safety and Standards Authority of India (FSSAI) on Friday said it was committed to ensuring science-based standards for food products while cracking down on all businesses making false and misleading claims.
The regulator’s statement follows a controversy involving packaged food maker, Mondelez India, which sells Bournvita in India, and Revant Himatsingka, a social media influencer, over a video questioning the health benefits of the powdered drink with high sugar content.
After Mondelez refuted the allegations and served a legal notice to Himatsingka, he has taken down the video.
“FSSAI has taken note of various media reports including on social media on health claims made by food business operators in the country. In this regard, it is reiterated that the mandate of FSSAI is to lay down science based standards for food products and enforce the same." The statement didn’t specifically mention the row over Bournvita.
The Mondelez episode has put the spotlight back on health claims by packaged food makers, a regulator’s role in monitoring these claims and whether posts by social media influencers should be vetted by a relevant authority.
“As a responsible company, we are full compliant...
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