Lori Swim has led marketing for Shulman Rogers for 25-plus years. It’s a job she clearly enjoys. But she will readily tell you that she loves helping lawyers and staff across the law firm take part in charity and volunteer programs in the communities where they work and live.
“A lot of our attorneys and staff are involved in community outreach,” Swim shared. “That’s always been, secretly, my favorite part of my job — being able to do that in addition to marketing our legal services.”
Although Shulman Rogers now has a staff of more than 150; services clients nationwide; provides dozens of practice areas supported by nearly 100 lawyers, many with big firm pedigrees; and has offices and facilities in the District of Columbia, Maryland and Northern Virginia, it continues to focus on differentiating itself from the big “K Street” practices by being part of communities across the metropolitan Washington region.
A strong piece of that is in Shulman Rogers’ DNA, Swim said.
“It’s always been a part of the fabric of the firm. Founders Larry Shulman and Don Rogers were very involved in community,” she said. “Larry established the automotive trades foundation and construction trades foundation in Montgomery County. Don founded the EagleBank Foundation and served as its leader for many years.”
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