OTTAWA — The Competition Bureau is doubling down on its claims that Rogers' unlimited data promise is misleading.
OTTAWA — The Competition Bureau is doubling down on its claims that Rogers' unlimited data promise is misleading.
In a response to Rogers' recent defence filing, the Commissioner of Competition repeated the allegation that the company's advertisements create a false or misleading impression that its "Infinite" wireless phone plans provide consumers with limitless data.
The bureau announced in December it was suing the carrier, saying unlimited data claims are misleading given that customers' data service is severely throttled once a data cap is reached.
It said data speeds are reduced by more than 99 per cent once a customer hits the cap, though Rogers said most customers never hit that limit.
In Rogers' defence filed earlier in February, the company said the bureau is unreasonably targeting the company for an advertising format that its competitors also use.
"Rogers introduced its Infinite wireless plans in June 2019, spurring a significant procompetitive shift in the Canadian market for high-data users," the company said.
However, Commissioner Matthew Boswell says that Rogers' framing of the other carriers following suit as "pro-competitive" is false.
"The fact that other wireless carriers may have copied Rogers’ reviewable conduct is an aggravating factor, not a mitigating one," he wrote in the filing.
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