Jaymie, who is five years old, appears in brand collaborations and product review videos alongside her mother, digital creator Julia Tan. It all started when Tan began documenting her infant daughter’s transition to solid foods in 2022. As Jaymie grew older, she began taking an interest in the process and wanted to take part, becoming a regular feature in Tan’s content.
Today, their account @nomnomwithjaymie has more than 70,000 followers on Instagram and over 4,000 on TikTok.
“As a new mom, I was navigating baby-led weaning, experimenting with recipes and researching the best ways to feed my child. I began documenting her mealtimes and sharing photos of the food I prepared. Over time, it grew into a supportive community where other parents, especially mothers, found inspiration for their own children’s meals.
“As Jaymie grew older, around a year and a half, she started showing a huge interest in what I was doing in the kitchen. She wanted to join in, touch ingredients and help out, so I started involving her in the actual cooking process. Capturing those sweet, candid moments together evolved into our cooking videos, and it just grew organically from there,” says Tan.
These days, the videos — known as “sharenting*” in social media lingo — include thoughts on trends, product reviews and brand collaborations involving Jaymie and her sibling.
To a child, such activities may seem like just spending time with a parent, playing or pursuing an interest. But when brands pay for...
Commonwealth Games swimmers have clashed over a cheating allegation. False. The spat is fabricated and the quotes in the story are fake. AAP FactCheck - Clickbait Facebook pages are exploiting the...