On one of Cristiano Ronaldo’s most recent trips to Spain, the football star presented his latest business venture. The Al Nassr forward has sponsored the mineral water company, becoming one of the faces of URSU, a brand that is based in Ávila, north-west of Madrid.
Defined as ‘much more than water’, the company employees assure that with the drink they intend to “improve the quality of life for the population in general”. On their website, the company claims that, due to the location of the base, among the porous rocks of Ávila, their product is protected from “external aggressions, guaranteeing stable and permanent characteristics, without suffering human or chemical contamination”.
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However, all is not as it seems. According to El Comidista, a branch of Spanish newspaper El País, which specialises in gastronomy, warn of the large quantity of lies behind the promotions from URSU. For example, they show that there is not evidence whatsoever that the water from Ávila is any better than other and that all scientific studies on the matter have concluded that it is “of low or doubtful quality”.
To make matters worse, there are no references in the form of permission for Ávila water in the official Spanish governmental ruling regarding what can and cannot be said by companies in terms of health benefits. Of course, there is no comment from...
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