Deception and media manipulation have always been part of warfare, but AI has taken them to a new level. Entrust reports that deepfakes were created every five minutes in 2024, while the European Parliament estimates that 8 million will circulate across the EU this year.
Technologies are capable of destabilizing a country without a single shot being fired. Humans respond faster to bad news and are more likely to spread it. On top of that, they are very bad at detecting fake information. The anti-immigrant riots in the UK show just how fast false claims on social media can spin out of control and turn into real-world violence.
Fake videos of leaders making false statements, doctored audio instructions, and manipulated images can shake governments or shape public opinion. Businesses aren’t safe either. False announcements or fake board statements can affect stock prices and investor confidence.
Some social media platforms have cut back on content moderation, making it even easier for this material to go viral.
They say whoever controls information controls the narrative. In the past, TV and newspapers shaped public perception, but today social networks reach far more people. The real power of deepfakes comes from polluting the media space and sowing distrust. When people stop trusting what they see, their opinions can be shaped or manipulated.
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