Reports to Dentsu’s international complaints line have increased by 118% from 2022 to 2023, reflecting a broader trend in rising compliance cases across the company.
The data, published in the 2024 Dentsu Integrated Report, shows a dramatic increase in the number of reports across various channels from 2022 to 2023.
The Speak Up portal, which operates globally, including in the group's home nation of Japan, recorded 218 incident reports in 2023, an increase from 100 cases in 2022, marking a 118% rise.
The Compliance Line, used specifically within Japan, recorded a notable increase from 12 cases in 2022 to 32 cases in 2023, representing a 167% increase.
The company said the majority of complaints for the Compliance Line were related to "harassment, improper treatment, fraud, and company systems".
Additionally, Internally Reported Complaints, also related exclusively to Japan and managed by a specific HR area, rose from 106 cases in 2022 to 164 cases in 2023, a 55% increase.
Dentsu said the rise in whistleblower reports reflected better reporting processes and "a healthy company culture, where employees feel safe to speak up”.
This surge in reported cases follows a significant legal and regulatory challenge faced by Dentsu Japan. In February 2023, the Japan Fair Trade Commission filed a criminal complaint against a Dentsu employee, leading to the company's indictment by the Tokyo District Public Prosecutors Office for alleged violations of the Antimonopoly Act related to...
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