(CN) — The online video platform site Rumble filed a federal lawsuit against the creators of a nonprofit advertising watchdog organization claiming it is spreading false and defamatory statements about Rumble online.
Filed in the Middle District of Florida, the suit accuses Check My Ads founders Nandini Jammi and Claire Atkin and Media Matters for America, a D.C. based “progressive research and information center dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media," of launching a "disinformation campaign to demonetize Rumble."
To do so, Rumble claims Jammi and Atkin spread false statements about its business practices, ad placements, and revenue streams, as well as publicly pressured advertisers to drop Rumble through articles published on CheckMyAds.org and posts on X, formerly Twitter.
Check My Ads claims to "expose the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public."
But Rumble argues the organization has engaged in "their own hypocritical disinformation campaign to censor, silence, and cancel speech by spreading false, materially misleading, and defamatory statements and engaging in tortious conduct to convince advertisers to withdraw ad spends from platforms like Rumble that host content creators who espouse views contrary to Defendants’ hyper-partisan sensibilities."
Rumble says Jammi and...
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