Hong Kong Disneyland debuted The Walt Disney Company's first ever Frozen theme park attraction this week, as the entertainment giant moves forward with its $60 billion plan to attract more visitors to its parks and cruises.
The Walt Disney Company CEO Bob Iger told USA Today in an interview that he and his team are "really excited about" the launch of the new attraction, which is based on the hit animated movie of the same name.
"When you immerse someone, a guest, into the physical world of the story that they loved so much, it becomes an experience that is—I know we overuse this word sometimes—it's just magical. It just lives with them forever," Iger added.
"If you were to go to Cars Land in California, or the two Star Wars lands we built, Galaxy's Edge in Florida and in California, or Pandora in Florida, you'd see what I mean. You just walk into this world, and you believe that it actually exists."
While the launch is certainly something to be celebrated, it may also prove to be something of a lifeline for Disney, whose theme parks have been hit with flagging attendance numbers in recent years after decades of market dominance.
Disney has six theme park resorts, located in Florida, California, France, Japan, Hong Kong and China. The Walt Disney Company generated a total revenue of almost $29 billion in 2022 through its parks, experiences, and products, according to Statista. This represented an increase of around $12 billion from the previous year. However, it has been...
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